![]() In addition to the standard four cupholders – two smaller, two larger – Yamaha’s cart console includes rear slits into which golfers can slip their smartphones, even larger ones with protective cases. This general design principle has been part of Yamaha’s golf cart offerings since 2007, when Yamaha “blew up the blueprint on the golf cart.” They both work off of what Yamaha national account manager Greg Robison described to me as an “automotive-style dash.” “Everything’s right in front of you…it’s not down below, not to the sides,” he said. Having played several rounds using carts from each brand, and after having learned a bit more about their respective design philosophies at the 2020 PGA Merchandise Show, I’m ready to render my verdict.įor my purposes, Yamaha and EZ-GO have the best-designed golf carts. How well does the cart store the items you need to access repeatedly throughout a round? For me, a cup, my rangefinder and my phone are the main concerns. And for most golfers, that means the user experience up front. To me, newer models of gas or electric carts by all three brands seem to perform comparably, so any appreciable difference comes down to design. “Aren’t all golf carts pretty much the same?” you may ask. Together, their market share is massive, but their individual shares are relatively even, making the golf cart space very competitive. All three are divisions within corporations that make much more than golf carts Yamaha is part of Yamaha Motor Company, Club Car is part of Ingersoll-Rand and EZ-GO is owned by Textron. The golf cart portion of the American golf industry accounts for more than $1 billion per year, and is expected to surge past $1.5 billion by 2026, according to a report published last year.Īs it pertains to golf cart fleets owned by specific courses, the market is dominated by three companies: Yamaha, Club Car and EZ-GO. Much as I prefer to walk the course whenever possible, there’s no denying the prevalence and importance of the golf cart, especially here in the United States. The series’ creators even managed to make the episode on typefaces, focused on designer Jonathan Hoefler, fascinating. One of the more interesting television shows I’ve watched in recent months is Netflix’s “Abstract: The Art of Design.” Each episode features a specific commercial artist and explores his or her medium, and its impact on the nexus of art, culture and commerce.
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